What Is BeReal, and Why Is Everyone Copying It? (2022)

New social media apps seem to pop up every week, but many don’t last long. Thanks to a fresh, simple concept, BeReal has gained enough popularity to garner attention from the biggest social media apps. What makes it so special?

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First launched in 2020, BeReal was developed by former GoPro employee Alexis Barreyat. However, it didn’t begin to catch on until early 2022. As of August 2022, it has more than 10 million daily active users. Let’s take a look at why people love it so much.

How does BeReal work?

BeReal is a social media app for iPhone and Android that focuses on authenticity. The way to do this is to share photos, but this is very different from other photo-sharing apps, like Instagram.

Once a day, there is a two-minute window to post a photo. BeReal notifies all users at the same time when this window opens, and it’s a different time every day. You don’t have to post every day, and you can post outside of the window, but your post is labeled with how late it was.

The other thing that makes BeReal interesting is how you take a picture. It uses the front and rear cameras on your phone to show your surroundings and yourself. Each BeReal has a person’s POV and a little selfie in the corner. There are no hashtags, and most people don’t add captions, but you can add your location if you choose.

Since authenticity is the goal, there are no filters or editing tools for the images. You just take a picture with the rear camera, and front camera and post it. You have the ability to retake photos and delete posts, but that’s it.

It’s also very easy to engage with BeReals from other users. You get five “RealMojis” — which are just standard emojis — to react with, or you can create your own “Instant RealMoji” by attaching a little selfie.

Speaking of other users, the BeReal app is organized into two sections — “My Friends” and “Discovery”. The “My Friends” tab is just BeReals from people you’ve added as friends, while the “Discovery” tab is basically a live feed of public BeReals. Posts can be shared publicly or only with your friends.

Here come the copycats

BeReal’s popularity has not gone unnoticed by rival social media apps. We’ve seen “stories” pop up on various social media apps, and everyone wants to copy TikTok as well. BeReal is the next target.

As of August 2022, both Instagram and Snapchat have adopted BeReal’s dual camera feature. To be fair, this feature alone isn’t a new idea. An innovative iPhone app called “FrontBack” had the same dual-camera concept in 2013. However, the timing makes it an obvious response to BeReal.

Instagram is working on taking it a step further with a feature called “IG Candid Challenges.” It’s basically an open rip-off of BeReal — prompting users to post once a day in a two-minute window. How original.

Is it even possible to copy BeReal? It’s clearly not about the simple concept of taking front and back photos at the same time. And since those other platforms already offer so many ways to share photos and videos, what makes Photo Daily so special? Bareilly is more focused in a way that Instagram and Snapchat simply cannot be.

The Authentic Social Network

The Authentic Social Network

This is the story on BeReal. It’s all about being authentic, which is notoriously not what you find on most social media apps. There are no filters or algorithms designed to suck you up. It’s just you and whatever you’re doing at the moment.

BeReal’s trick is to maintain its simplicity. Instagram and Snapchat also started with very simple concepts, but they continued to add more and more features over the years. Can BeReal avoid the lure of feature creep? Only time will tell.

For now, BeReal is a fun way to share your life and see what your friends are up to without all the extra stuff that has made social media feel like a chore.


Hello My self Emelia , I'm a Technology & Gaming Guides Expert. OR Also Providing Gaming Guides For Public information.

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